We all know keywords are the source of SEO success, but where’s the best place to find them? Take a look at our top 3 ways for finding keywords.
1. The search bar
A great and obvious place to start! No, we don’t mean typing in ‘what keywords shall I use’. It’s even easier than that.
Search engines are programmed to throw up suggested searches as soon as you start typing. That means all you have to do is type a word into the search bar that’s relevant to your product or service and see what suggestions pop up below. You don’t even have to press search! Before you know it, you’ll have a list of popular and trending keywords that people have searched for. Make a list and see what ones work for your product or business.
2. Free keyword tools
There are plenty of free keyword tools available. Some you have to sign up to an account with, such as Semrush or Moz, but there are others you can use with no sign up required, such as Wordstream or Ubersuggest.
Google Ads has its own keyword tool as well which is definitely worth using if you have access. All of them work just as well as each other. Simply pop in a word relevant to your business, blog or product and it will give you a whole load of suggestions based around your search, including details of how often it’s searched for and how popular it is on other websites. Even if you have other ways of finding keywords, it’s worth using one of these tools to check how it ranks on search engines.
3. Ask the audience
Friends, family or existing customers – the perfect people to ask for suggestions are the people who actually buy your products. Find out what they would search for if looking for a product like yours. They’ll give you some inspiration or may even point you in an unexpected direction. You could then pop their keywords into one of the tools to see how popular it is and what other similar search terms could be useful.
These are 3 easy ways for you to find keywords – the first step to improving your SEO. Search engine optimisation can seem a bit confusing at first glance. Taking it one step at a time helps break it down into understandable chunks.
Wondering what’s next? Take a look at our recent blog all about keywords.