One thing that Amazon sellers always watch closely are the associated fees with selling on the platform. Each year, Amazon announce the latest changes to Amazon FBA and referral fees. So here’s what we know.
Amazon Europe FBA & referral fee changes
In Amazon’s announcement in December, Amazon noted how they would be making one of their largest ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in European stores. Their aim is to provide more consistency across their worldwide fee structures and programs, driving innovation and operational efficiencies that keep costs down so sellers can offer customers more value.
The following changes have already come into effect in all European stores, unless otherwise noted.
- FBA fulfilment fees for parcels have been reduced by an average of £0.26/€0.32 in United Kingdom, Germany, France, Italy and Spain.
- Referral fees for Clothing and Accessories reduced from 8% to 5% for items at and up to £15/€15, and from 15% to 10% for items between £15/€15 and £20/€20.
- Reduced referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10, and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
- Extension of the reduced FBA rates in most categories to products priced at or below £20/€20, lowering FBA fees for these newly eligible products by an average of £0.40/€0.45 per unit.
- Lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany, and €100 in France, Italy and Spain.
There have been selective fee increases to optimize Amazon’s efficiency, including to monthly storage fees, return-to-seller and liquidation fees, along with updated FBA fulfilment fees in Netherlands, Sweden, Belgium, Ireland and Poland stores. Together, these updates will result in an average £0.02/€0.02 increase in fee per unit sold via FBA.
Amazon US FBA & referral fee changes
Amazon US unfortunately haven’t had the same decrease in fees. After keeping the fees flat throughout 2025, starting January 15th, FBA fees are increasing by an average of $0.08 per unit. They say this is due to inflation and increased carrier costs. That being said, no new fee types were introduced and Amazon are committed to giving sellers at least 90 days notice for any future fee changes.
Amazon are shifting toward a more granular fee structure. They’re trying to align their fees with the actual complexity of fulfilment, basically meaning sellers have lower fees when costs are low and higher fees for more complex services.
So what should sellers do next?
To make the most of the shift in fee structure, there are a few things you can do as a seller to ensure you’re getting the most effective pricing.
Run Fee Impact Analysis
You should check the impact of the new fees against each of your ASINs. Compare that data with your current margins. Seller Central has a Fee Preview Report that you can use to calculate estimated selling and fulfilment fees for your current FBA inventory. If you need a little extra help, at Brand Monkey, we use top end premium software to accurately track every penny of every fee, including all the difficult, hard to calculate ones. It’s always important to keep profitability on Amazon in mind. Get in touch for all your data needs.
Review your Pricing Strategy
Once you know your new predicted margins, you’ll need to decide whether to absorb the costs or pass it onto customers. You’ll need to decide if your products can handle a price increase. Borderline SKUs or those with a margin less than 15% should be taken into account, reconsidering if they should remain as FBA products or shift to MFN or 3PL.
Optimise your Packaging
The new granular fee structure favours sellers with efficient packaging and penalises those who are less considerate. This is almost certainly them pushing their climate pledge commitment to be net-zero carbon by 2040 by reducing packaging. Not only is it more environmentally friendly, it can also reduce your fees by moving you into smaller size tiers. Look at your packaging and see if you can reduce your dimensional weight to offset fee increases. We wrote a blog all about shipping in your own brand packaging recently, which you can read here.
That’s all the latest on FBA and Referral fees from Amazon for 2026. Check out our blog for more tips and news from Amazon.