You may have just begun your journey building your brand on Amazon, or perhaps you’ve already got an established Amazon business? But success doesn’t stop there. Taking your brand beyond Amazon can help diversify risk and grow revenue. So what options are available to you? How can you break free of the Amazon walls?
Brand Website
Whilst Amazon does offer you a Brand Store, working much like a personalised webpage, having an external brand website is crucial to building your brand. A dedicated site allows you to showcase your brand, products and story in a space away from Amazon, showing customers that you have a history. You can add blogs, testimonials and videos to provide additional information about your brand, and have more control over what people can see. All these elements show that you are a trustworthy brand, ultimately improving the chances of making a sale.
Social Media
Not having a social media presence can be quite detrimental to a brand nowadays. Current data shows that there were 5.31 billion social media users globally at the start of April 2025. 87% of buyers believe social media helps them make shopping decisions. With such high figures, using just one social media site can greatly improve your brand visibility and build trust.
If you’re wondering which one to use, check out our blog on the different social media platforms available. Each one has a different demographic and best practices to get the most out of the platform. You certainly don’t need to be an expert in each one, but knowing what to do and what works is important. Don’t be disheartened if you’re not achieving viral posts every week. Success with them is very much a case of trial and error. The main point of using social media is showing that you have a presence, and it gives you the chance to build relationships with your customers that you can’t do on Amazon.
You can also use your social media posts to redirect viewers to your Amazon site. Amazon’s algorithm favours those who encourage traffic to their site from external sources, ultimately boosting your organic ranking. So really, the two are intrinsically linked.
Other E-Commerce Sites
Listing your products on other sites can boost your sales by broadening your customer base. Use sites such as Shopify, eBay, Etsy or Walmart to reach new audiences. Generally, the sites are very user-friendly, particularly Shopify, which also allows you to link all your sales platforms into one place. Using other sites also helps minimise the potential risk of relying solely on Amazon by diversifying to other platforms.
You could also consider using social media shops, such as TikTok Shop, Instagram Shop, or Facebook Marketplace. These are becoming vastly more popular and influence users into making quick purchasing decisions. They’re a great place to offer promotions and deals to draw customers in, so conversions can be higher.
Top Tip: When you start branching onto other platforms, it’s always worth considering using an inventory management system like Veeqo to help keep on top of your sales channels.
Influencer Marketing
Using influencers can play a key role in expanding your brand identity and promoting your products. They often have a large audience, and with plenty to choose from on pretty much every platform, there’ll certainly be at least one that would benefit your business. Put aside a budget for influencer marketing – some may accept freebies, but for a lot of people, it’s actually their job. When selecting who to work with, make sure to choose one who has the relevant target audience and whose values align with yours. They are representing your business. You can find out more about influencer marketing here.
Digital Advertising
Allocating yourself a digital advertising budget is really beneficial to building your brand. Using Meta Ads, or social media advertising, often allows you to reach a large audience. There are various demographics you can input to really get specific with your campaigns, which is ideal for making sure you reach the right people.
You could also look at Google Ads. You’ll have noticed that sponsored adverts are the first things that appear in any search. It’s common for people to rarely go past page 1 of search results, to investing in digital advertising will ensure your brand is seen and not swamped in the competition.
Email marketing
A tried and tested way to build your brand, email marketing is a great way to target specific customers or markets, of course, whilst adhering to GDPR. Although you can use your email marketing to gain new customers and increase brand awareness, it’s a great method for increasing repeat purchases.
Not only is email marketing good for conveying brand information, it’s great for ensuring consistency with your brand design. For email marketing, we recommend using a site such as MailChimp. There, you can design email templates to meet your brand visuals, as well as create mailing lists to keep your contacts organised. Emails need to be catchy, short and engaging, and you always need to have a reason to send the email so it isn’t considered spam. They’re great for offering special deals and discounts, and particularly for encouraging click-throughs to your website or Amazon listings. This, in turn, will improve your search ranking.
Retail
Getting your products into physical stores is a fantastic way to build your brand. Shopping online has become an essential part of being a brand nowadays, but customers do still enjoy the classic brick-and-mortar stores. If you can offer your product in physical stores, not only will it increase your sales, but further your brand awareness and potentially drive those customers to your website for future purchases.
Trade shows and events
If you’re looking to build your brand, particularly in certain areas or demographics, attending trade shows and events is an excellent option. Look for events that complement your product. For example, if you sell vintage clothes, shows such as RetroFest could be a good fit. Such shows often attract large volumes of customers, great for building brand awareness and making multiple sales in a short amount of time. Many sellers offer show discounts on their products to attract more customers during the events, whilst directing customers to their website for future purchases.
Applying for awards
Although it can be a bit daunting at first, applying for awards is a great way to build awareness and trust in your brand. You can often apply for these yourself. Whilst they can take a little time to come off, and it’s never guaranteed that you will win an award, if you do, it certainly gives you something to shout about, not just on Amazon, but on your website and social media platforms too.
Building your brand is important to bringing you success. Whilst Amazon can be a fruitful platform, relying solely on it could be holding you back from reaching your full potential. For more tips and tricks from the Brand Monkey experts, head over to our blog.