New AI feature for reviews on Amazon

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AI has proved to be a tumultuous feature in the news of late. It’s marmite effect has divided opinions with its development, use and influence within businesses. However, with our research into AI in marketing, we’ve discovered it’s not all bad. Instead of taking over the world Terminator style, it’s been used to improve customer […]

How AI is reshaping marketing

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Artificial Intelligence continues to progress in incredible ways. The ultimate goal of AI is to assist us in some way – assist with tasks, with development and with knowledge. But despite our growing excitement in the benefits of AI, there’s always the argument that technology could end up replacing humans. That’s the real question – […]