Hidden Costs on Amazon Killing Your Profits (and How to Fix Them!)
Selling on Amazon can be a lucrative business, but with such a mighty platform comes a wealth of fees. This is by no means designed to put you off using Amazon. It does, however, highlight the hidden costs on Amazon that you perhaps hadn’t considered. Businesses want to make a profit; that’s rule number 1. […]
Is Joining Amazon Brand Registry Worth It?
You may have heard of the Amazon Brand Registry on your selling journey, but what exactly is it? And is it worth joining? Let’s take a look. What is the Amazon Brand Registry? The Amazon Brand Registry is a free programme that helps brands to: Protect Intellectual Property (IP) Manage listings with key metrics and […]
The Benefits of Auto Campaigns in Amazon Advertising
Creating adverts on Amazon can be a bit of a minefield. Sometimes, you just need a bit of guidance. Other times, you just need something to take the reigns for you. Sponsored Ads Auto Campaigns could be the way to go. But what are the benefits of auto campaigns? Key Benefits of Auto Campaigns Auto […]
5 Reasons why you should negate bad search terms
Talk of keywords and SEO is always rife regarding advertising campaigns. But did you know you can also add negative keywords to stop your products appearing where you don’t want them? Negating bad search terms within your Amazon advertising campaigns is crucial for optimisation. It can essentially improve the overall performance and cost-effectiveness of your […]
Amazon partners with TikTok and Pinterest
After a rocky start to their relationship, it seems Amazon has been making friends with the marketplace competition. Amazon has recently announced a new partnership with TikTok and Pinterest. So what does this mean? Once the TikTok shop was launched in 2023, it seemed that in-app shopping was going to be the next big thing […]
Your first year selling on Amazon
So you’ve decided that Amazon is the platform for you – congratulations! Welcome to the jungle. It’s full of surprises and the potential for greatness. So what can you expect from your first year selling on Amazon? 1. The first year’s for learning, not for earning If you’ve never sold on an ecommerce platform before, […]
Increasing customer loyalty beyond peak seasons
The peak seasons are often an incredibly exciting time for businesses. Black Friday, Christmas or the upcoming Amazon Prime Day are the perfect opportunity to make some major sales. But what do you do once those seasons are over? How do you keep getting customers after the events? We’re often asked, what next? Let’s take […]