Which social media should I use for my business?
Social media is an absolute minefield. Which one do you use? Facebook? Twitter? Linkedin? All of them? There seems to be a new one announced every week, so it can feel a bit overwhelming. However, social platforms have really opened the door for brand visibility and awareness. If you want to be taken seriously as […]
Jackanapes: Social Media
It’s no secret that nowadays social media is an incredibly important part of any marketing campaign. Most people you speak to will have some form of social media. Jobs have been created just to manage social media accounts! It’s quite the art form and shouldn’t be underestimated in business marketing plans. As a social-savvy bunch […]
Instagram vs TikTok: Their Uses in Marketing
The battle of the socials has been going since as early as 1997, and being on social media platforms as a business seems to be an absolute must nowadays. Marketing efforts now swing greatly towards online tools, with almost 75% of businesses allocating most of their marketing budgets to online media. But with so many […]
Proven strategies to grow your Instagram following
It seems like Instagram has become one of the most popular social media platforms of the age. There are currently 2.35 billion active users every month! With so many people to reach, it’s no wonder businesses are jumping onboard. Whilst trying to gain traction and increase your brand recognition, it’s tricky not to get hung […]
5 common social media myths exposed
Social media can seem like a complete minefield. There are so many platforms available and an ocean of algorithms to contend with, it’s hard to know where to start. But, when worked with correctly, it can also be a powerful marketing tool and is often the place of discovery for many brands. So what are some […]
Should I hide my likes on Instagram?
Watching the number of likes you receive on Instagram posts is an addictive game. But how useful is it to see those numbers? It’s so easy to get hung up on them, but how would you feel if you couldn’t see them? Should you hide your likes on Instagram? Instagram started testing like counts back […]
10 ways to make the most out of social media marketing
It’s no secret that social media is taking over the world! Ok, we may be exaggerating there…but in 2021, the global average time spent on social media per day was 142 minutes. Back in 2012 it was only 90, and now people have easy access to it on mobile phones the temptation to check those […]