Mastering Keyword Research for Amazon: Tools, Tactics and 2025 Trends
This isn’t the first time we’ve discussed the importance of SEO and keywords, and it won’t be the last! Finding the right keywords is integral to increasing traffic on your web pages, including Amazon. You can find lots of blogs from us on finding keywords, so this time we thought we’d focus on applying that […]
Should you expand to Amazon Europe? What every seller needs to know!
Have you already got an Amazon seller account? Looking for ways to expand your business? Want to break into the European market? Why not unlock your potential with Amazon Europe. Here we’ll break down the processes, costs, VAT and cultural considerations for global expansion into EU marketplaces and, most importantly, how to do it profitably. […]
FBA Fees Got You Down? 7 Smart Ways to Stay Profitable in 2025
With rising Amazon FBA fees, many sellers struggle to maintain margins. So how can you stay profitable without constantly raising the price of your products? This post explores cost-cutting tactics, alternative fulfilment strategies, and key metrics to monitor and protect profitability. Let’s dive in. 1. Optimise Product Dimensions & Packaging Your basic FBA fees […]
New AI-Powered Personalised Interests on Amazon
Amazon is on the path to making online shopping as easy as possible. After introducing Rufus, AI Shopping Guides and review highlights, you can now shop using personalised Interests on Amazon. What are personalised Interests on Amazon? Amazon wants to simplify product discovery, automate finding new products and build their customer’s confidence in shopping on […]
Why you should be Main Image A/B testing
So you’ve managed to set up your product listing? Fantastic news! Now you can sit back and watch the sales roll in, right? Not quite! Amazon’s algorithms are an ever-changing minefield. A/B testing is a fantastic method to tackle these and help find out about your customers’ shopping habits. A/B testing can be done on […]
The Importance of your Amazon Product Title
One of the first things shoppers see is your Amazon product title. We don’t have to tell you how important it is – that’s obvious – but why is it important? And what can you do to make the most out of those 150 characters? Why is the product title important? In January, Amazon made […]
First Amazon Drone Deliveries to Take Place in Darlington
Amazon has been teasing drone deliveries since 2022 after launching Prime Air in the US. Last year, they revealed they would be expanding into the UK. They’ve now announced initial Amazon drone deliveries will take place at their fulfilment centre in Darlington. What is Prime Air? Prime Air is essentially Amazon drone deliveries. They promise […]
Being Profitable on Amazon
Being profitable on Amazon is no small feat. Between tight margins, intense competition and Amazon’s ever-evolving fee structures, staying in the black requires a strategic approach. Sellers must continuously optimise every aspect of their catalogue to ensure they are not only generating sales but doing so in a cost-efficient and sustainable way. So what are […]
The Importance of Categorising Correctly on Amazon
Have you ever wondered why that camera lens filter you listed ended up in the car filter category? Categorising correctly on Amazon is crucial for maintaining visibility, ensuring accurate ad placements and avoiding those pesky policy violations. But how do you know if you’re doing it right? Read on to find out more. *** Amazon […]
Jackanapes: Our First Year Results
After our first year in business, we’ve certainly managed a lot. If you’ve been following our journey, it’s time for us to share Jackanapes’ first-year results! Overview Our expectations were hopefully to break even, which is exactly what happened. Becoming an overnight success is such a rarity, and managing the expectations of your first year […]