Which social media should I use for my business?
Social media is an absolute minefield. Which one do you use? Facebook? Twitter? Linkedin? All of them? There seems to be a new one announced every week, so it can feel a bit overwhelming. However, social platforms have really opened the door for brand visibility and awareness. If you want to be taken seriously as […]
Jackanapes: Social Media
It’s no secret that nowadays social media is an incredibly important part of any marketing campaign. Most people you speak to will have some form of social media. Jobs have been created just to manage social media accounts! It’s quite the art form and shouldn’t be underestimated in business marketing plans. As a social-savvy bunch […]
Instagram vs TikTok: Their Uses in Marketing
The battle of the socials has been going since as early as 1997, and being on social media platforms as a business seems to be an absolute must nowadays. Marketing efforts now swing greatly towards online tools, with almost 75% of businesses allocating most of their marketing budgets to online media. But with so many […]
Stealing the shoppers: Amazon Inspire vs Social Media
Amazon have tried a few times over the years to take on the social media giants. Remember Spark? How about Minimal Viable Amazon? We don’t either. Well they’re back with something new! This month, Amazon Inspire was launched in the US, a social commerce app with TikTok functionality. The idea behind Amazon Inspire is that […]
Influencer Marketing
Everyone and his cousin knows an influencer nowadays, and there are millions of influencers around the world. Influencer marketing is a relatively simple tool but can have a huge impact on not only your potential sales, but your online presence as well. What is influencer marketing? An influencer is someone who has the power to […]
10 ways to make the most out of social media marketing
It’s no secret that social media is taking over the world! Ok, we may be exaggerating there…but in 2021, the global average time spent on social media per day was 142 minutes. Back in 2012 it was only 90, and now people have easy access to it on mobile phones the temptation to check those […]
5 reasons you should get on board with video marketing
Video marketing is fast becoming one of the go to options for brands, and with 94% of people saying they’d watch a short video to learn about a product or service, it seems silly to miss out on the opportunity. Creating a video from scratch can seem like a daunting task at first…and one you […]