Nowadays, leveraging technology and AI in your business is the best way to stay ahead of the game. Amazon is an extremely competitive marketplace, and standing out in the crowd can feel overwhelming. However, there are Amazon Seller Tools available that can help. Not just with ROI, but also with optimising, managing and growing your business. Take a look at the top ten Amazon Seller Tools currently available, ranked by their potential to improve your ROI.
1. Helium 10
Website: https://www.helium10.com/
Covers: Product research, keyword research, competitor analysis, refund protection, listing optimisation and fraud protection.
Ideal for: Those looking to scale up their operations.
Cost: Starts from $29/month
A one-stop shop that’s known for its comprehensive suite of tools designed to assist with almost every aspect of the Amazon selling process. This Amazon seller tool offers over 20 solutions for every stage of the selling process. It can identify profitable products and help sellers improve their listings to encourage greater ROI.
Covers: Product research, keyword research, competitor analysis, inventory management and sales analytics.
Ideal for: New and experienced sellers.
Cost: Starts from $29/month
Similar to Helium 10, Jungle Scout offers an all-encompassing tool to help sellers find high-demand, low-competition products, estimate profits, and track sales and revenue. It has an easy-to-navigate interface and detailed data insights, which makes it a favourite among sellers.
3. ZonGuru
Website: https://www.zonguru.com/
Covers: Listing optimisation, keyword research and product launch strategies.
Ideal for: Small to medium-sized businesses
Cost: Starts from $29/month
ZonGuru offers AI-powered tools that aim to scale revenue and profit fast. It doesn’t have quite as many tools available as our top two, focusing more on brand insights and PPC campaign management. They also have innovative features for listing optimisation, keyword research, and product launch strategies.
4. SmartScout
Website: https://www.smartscout.com/
Covers: Competitor analysis, market research and keyword research.
Ideal for: Sellers looking for in-depth market insights.
Cost: Starts from $29/month
This tool excels in market research, providing brand-level insights, seller database analysis, and geographic market performance data with its own interactive Seller Map. Ideal for building a stronger market position.
5. AMZScout
Website: https://amzscout.net/
Covers: Product research, competitor analysis, listing optimisation and keyword research.
Ideal for: Beginner and experienced sellers
Cost: Starts from $59.99/month
AMZScout is an efficient tool that offers a vast database focused on deep product analysis, helping sellers find profitable niches in the market, as well as tracking competitor strategies. They also have a handy sales estimator to assess a product’s viability.
Covers: PPC campaign optimisation, keyword research, profit analysis and listing optimisation.
Ideal for: New and experienced sellers
Cost: Free basic account available, then from $99/month
Specialising in PPC campaign optimisation and keyword research, SellerApp helps sellers increase their visibility on Amazon and improve their advertising strategies. It has real-time alerts and personalised recommendations that help sellers keep updated with their business metrics.
7. Viral Launch
Website: https://viral-launch.com/
Covers: Product discovery, keyword research, listing optimisation and competitor analysis.
Ideal for: New product launches
Cost: Starts from $56/month
Viral Launch is aimed at sellers looking to plan and execute successful product launches using a strategic approach. It offers a market intelligence tool that shows sales estimates and profit projections to help sellers choose profitable products and ultimately grow their business.
8. Sellerboard
Website: https://sellerboard.com/
Covers: Profit analytics, PPC optimisation, listing optimisation, refunds and inventory management.
Ideal for: Amazon FBA sellers
Cost: Starts from $15/month
Sellerboard is one of the cheaper tools available, providing accurate real-time profit analytics, including tracking of refunds, PPC costs, and Cost of Goods Sold (COGS), helping sellers manage their finances effectively.
9. FeedbackFive
Website: https://www.ecomengine.com/feedbackfive
Covers: Automating Amazon feedback and review requests.
Ideal for: Sellers looking to increase their reviews.
Cost: Starts from $34/month
Created by eComEngine, this tool focuses on building your brand’s reputation by automating review requests and managing customer feedback. Sellers can send automated review requests, helping sellers build a positive reputation and improve their product listings.
10. Keepa
Website: https://keepa.com/
Covers: Price tracking, sales rank tracking, product research and deal finding.
Ideal for: New and experienced sellers, especially wholesale.
Cost: Free
A free tool for price tracking, Keepa uses historical data to track pricing and price drops, providing alerts for sellers to stay ahead of market changes. You can also track how a product’s sales ranking changes over time, and identify when there are discounts and deals available for sellers to purchase inventory at lower prices.
So there you have it! Ten handy Amazon Seller Tools that you should consider to help grow your business. Many of these offer a free trial period, so it’s worth checking out a few of them to see what works best for you. You don’t just have to stick to one either. You may find it useful to utilise different tools from each one.
