All the hottest chilli products in one place, for all your spicy cravings.
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Marketplace Management
Content Creation
Marketplace Expansion
Polling
Having worked closely with One Stop Chilli Shop as well as the manufacturing side and brand Chilli Mash Company, over the last few years, Brand Monkey has developed a strong relationship with the team and gained extensive knowledge of their products.
One Stop Chilli Shop were looking for a refresh, so tasked Brand Monkey with developing a whole new set of branding guidelines.
New branding guidelines meant a complete content overhaul of One Stop’s Shopify. Our graphic designers started by compiling a mood board, filled with colours, images and fonts, using the client’s visualisation to create a new brand.
With strong company ties to Rwanda, we decided to incorporate blue, green and yellow elements from the Rwandan flag for the brand colours.
After approval of the colourful new branding guidelines, we focused our efforts on the mammoth task of updating their content.
This included working on a new brand logo and brand colours on the website’s front end, updating all product pages across their Shopify website, as well as updating email marketing templates and automated website backend email flows.
It was important for us to build a strong brand voice and consistency across all content, ensuring the content we created was engaging for both desktop and mobile users. We created new lifestyle and infographic content that could be used throughout the website and future marketing strategies. The most important requirement we faced was a tight timeline, ensuring the brand overhaul was complete by the start of summer 2025, ready for the seasonal rush.
After our extensive content creation, we conducted additional A/B testing on a number of email marketing campaigns and email flows to gain consumer feedback and insights. This allowed us to further improve the new content and maximise One Stop’s click-through rate and conversions.
We continue to provide ongoing support for One Stop Chilli Shop, now offering them full management of their online D2C business. This means we can ensure consistency across their content and business strategies, focusing on real-time data analytics to continue improving their conversions; all integral to the future growth of One Stop Chilli Shop.
