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Amazon Ads
Marketplace Management
Content Creation
Marketplace Expansion
Polling
As a long-term client, we’ve worked alongside Sculpted by Aimee since 2021, helping them launch on the Amazon marketplace in the UK.
Looking for a visual refresh, Sculpted developed new branding guidelines that required an efficient and knowledgeable team to implement successfully. With the trust and expertise we’ve built within our partnership, Brand Monkey was here to help.
With new branding guidelines, this required a complete overhaul of all Sculpted’s product content and Brand Store to bring them in line with the new direction.
We used key software such as DataDive and JungleScout to conduct competitor analysis and keyword research for SEO embedded imagery. That way, we could optimise Sculpted’s content to enhance their overall performance on Amazon.
Whilst undergoing such a detailed rebrand, we decided to use the opportunity to conduct additional A/B testing and polling to further improve and maximise organic performance.
We created A/B tests on main images to assess the CTR from customer searches, as well as using Intellivy polling to gain consumer feedback and insights on the new content.
Sculpted had a high number of SKUs that required updating to meet the new branding guidelines. Our talented graphic designers prioritised updating the Brand Store and Image Sets on high-performing parent products to meet live date deadlines in time for Q4, one of the busiest shopping periods. Starting with those allowed the new content to reach its target audience quickly. This included creating hundreds of new content structures and infographics using the brand’s product and lifestyle imagery.
With a sleek new Brand Store created, Brand Monkey continues to provide support for Sculpted’s branding requirements. We are currently planning and preparing for their new Premium A+ content creation.
We are also providing ongoing A/B testing and polling on main images and Image Sets, including lifestyle imagery, to ensure their products are meeting their full potential. The focus for the testing has been on their main USPs and features to ensure their content and products have the utmost impact. Brand Monkey’s relationship with Sculpted has ensured a thorough understanding of the brand goals.
